The Luxeed marque was launched in 2023, as a collaboration between Huawei and Chery Automobile positioned within Huawei’s Intelligent Mobility Alliance (HIMA) ecosystem as a premium intelligent vehicle brand.
In August 2025, the facelifted models of the Luxeed R7 and Luxeed S7 were released, marking the first-ever application of an automotive-grade “Crystal Glow Mother-of-Pearl” craft in a vehicle.
This innovative material, initially featured in Huawei smartphones, is now used on interior elements such as door panel trim and the center console storage cover panel, enhancing the cabin’s visual appeal and tactile experience. The craft involves over 20 processes, including kneading and hand-twisting, to create unique, flowing light patterns for each piece, ensuring no two are exactly alike. The material meets stringent automotive standards, capable of withstanding extreme temperatures from
-40 to +120 °C, and has undergone rigorous testing far exceeding industry norms for heat aging and light resistance
