Some months ago, I met Jens Meiners, a WCOTY (World Car of the Year) Jury and organizer of the Car Design Event in Munich. At the event, I talked and listened with participating journalists and designers about car design, and especially lighting design and technology.
Meeting and interacting with designers is something good to experience. They are the creative ones in our industry, and we engineers are here to make their creative ideas happen. I spent a lot of time in discussion and explanation: why we can do this and cannot do that, the limits of the physics, the importance of CO2 reduction, and the lighting regulations – why lit logos are limited to 100 cm2, why we can’t yet have turquoise lights in Europe (every designer is looking at China).
Most of the time, they also have no clue about lamp costs. It is good to sort of put the church at the center of the village, so to speak: we need to educate our creative people. Educate, that is; I don’t want to say we should ‘control’ or ‘limit’ them. But we need to talk together.
I see that lighting is not a topic for journalists and influencers. Good design is, engineered performance is, but not really lighting. So it was good to talk with some of them with the idea to plant some notions about lamp design.
At this design event, we had the chance to see beautiful cars, and beautiful lamps. Car design is increasingly linked with lamp design and technology; it’s impossible to ignore, so DVN must and will be there!
