JBD, a company specializing in microLED microdisplay technology based in Shanghai, have unveiled an automotive-grade microLED projection platform they call Griffin. The launch extends JBD’s proven AR near-eye display expertise into the automotive domain.
The first projection display panel on the platform, the Griffin I, delivers up to 500 lumens from a 0.25-inch display area while meeting automotive-grade reliability standards. Its compactness enables flexible integration in multiple vehicle exterior locations: in rearview mirrors, doors, and locations around the vehicle body. Samples are expected to be available in mid-2026.
JBD CEO Li Qiming says, “Automotive-grade microLED projection systems transform the vehicle into an intelligent, expressive platform. This new interaction paradigm makes communication between the vehicle and the outside world more intuitive, allowing light to become a warmer, more human-centered medium and helping to shape a new generation of human–vehicle interaction experiences”.
Founded in 2015, JBD are renowned for delivering some of the smallest, brightest, and most energy-efficient microdisplay panels. Their product portfolio includes AR near-eye displays, ultra-compact microLED displays, projection solutions, and optical modules, which together enable a wide spectrum of consumer, automotive, and commercial applications.
