Harman and Qualcomm Technologies are collaborating to deliver cockpit solutions that accelerate the user focused transformation of the automotive industry.
The strategic initiative pairs Harman market-ready automotive product portfolio with Qualcomm Technologies’ high-performance automotive compute to enable intelligent, contextual, and empathetic in-cabin experiences. The partnership reflects a shared vision to redefine how drivers and passengers connect with their vehicles.
The combination of Qualcomm Technologies’ platform and Harman’s architecture will enable advanced AI models that transform the in-cabin experience including real-time ADAS visualization, situational intelligence and empathetic user interfaces that can interpret and respond to driver and passenger emotions, preferences, and contextual cues. By integrating Automotive and IoT technologies, Harman’s architecture lays the foundation for more intuitive, personalized, and connected in-cabin experiences.
The two companies will work together to ensure seamless compatibility between the Harman Ready lineup – a modular product portfolio – and Qualcomm Technologies’ Snapdragon Cockpit Elite platform. Qualcomm compute power will boost the capabilities of Harman products, including Ready Engage and its Luna AI avatar for natural and empathetic interactions, Ready Vision QVUE for AR-rich visualization of critical information, and Ready Care for AI-based DMS and tailored interventions. For automakers, this means faster development cycles, reduced system complexity, and differentiated human-centric experiences aligned to their brand. For consumers, this delivers crisp graphics and powerful AI for enhanced comfort, safety, and personalization throughout their drive.
See video, with personal assistant interaction, immersive interface, with driver monitoring, including stress and fatigue mitigation and driver engagement followup.
The cockpit solutions, powered by AI acceleration from the Infotainment (IVI) system-on-chips (SoCs), are initially aimed at automakers in Europe and China.
Additionally, the companies are working together to deliver robust, scalable solutions for Harman’s Central Compute portfolio leveraging Snapdragon Ride Elite and Snapdragon Ride Flex SoC. These platforms introduce a central compute architecture that enables mixed criticality workloads to run concurrently on a single SoC, simplifying system design, reducing power consumption, and allowing for seamless, parallel interaction between safety-critical ADAS functions and infotainment experiences.
Harman Intelligent Cockpit SVP Huibert Verhoeven says, “Consumer expectations for their vehicles are evolving as quickly as technology itself, and no one company alone can solve for that. Partnering with Qualcomm Technologies, we can deliver intelligent, intuitive experiences that continually improve, so the car feels as personal and enjoyable as your favorite device”.
