The new Lexus ES, fully redesigned for the first time in seven years, was unveiled in Japan under the motto ‘Experience Elegance and Electrified Sedan’. HEV and BEV powertrains are available.
It features ‘twin L signature’ front lamps and ‘single-letter’ rear L-signature lamps with an illuminated LEXUS callout. The ‘twin L signature’ front lamps, adopted as a new design anchor, combine inward-facing daytime running lamps and outward-facing turn signals, for an eye-catching, intriguing new reciprocal rendition of the checkmark brand-identity icon.
The rear single-letter lamp is integrated with the illuminated logotype, and all functions except for the taillights and stop lamps have been moved outwards and integrated. By positioning the lamp low on the outside of the vehicle, it emphasizes the tapered body and expresses a wide stance, while also contributing to improved aerodynamic performance.
The interior features ‘responsive hidden switches’, physical switches which come on with the lighting when you start the car. And there’s surface-emitting ambient lighting in the front and rear door trim that is linked to light, sound, and scent.
The instrument panel also has the ‘responsive hidden switches’ and is configured to provide excellent functionality and operability. It has a simple appearance like an electrostatic touch panel, with a clean design that does not overtly emphasize technology, and these are said to be the world’s first physical switches that offer a solid feel when pressed. The sense of transition from nothing to something when the function icons light up by waving your hand over the device provides a new level of experience through the fusion of functional display and materials.
The door trim features ‘synthetic leather embossing’, a first for Lexus, which uses printing and transparency to create surface-emitting decorations that interact with light, sound, and fragrance, as well as intricate, sharp embossed patterns and ambient lighting. Optimized speaker placement together with the ambient lighting creates a three-dimensional sound-and-light field.
