Earlier this year, OLEDWorks was invited to participate in Hyundai’s Open Innovation (OI) Lounge, to share how Atala OLED lighting could enhance the lighting potential in Hyundai’s vehicles. To prepare for the event, they met with the Hyundai Product Division and CRADLE teams, and worked together to create custom lighting concepts and technology demonstrations of OLED lighting for the Genesis GV80.
In preparation for the event, the Hyundai Product Division and CRADLE teams worked collaboratively with the OLEDWorks’ design and technical teams to develop three rear lighting concepts to showcase how Atala OLED lighting could be designed for the GV80 to elevate the brand and passenger experience. The teams were inspired by existing Hyundai and Genesis design architectures, and incorporated many elements into the OLED panel design. It was important to ensure the light designs felt like they naturally fit within the Genesis brand, so brand elements were directly patterned into the OLED segmentation design—such as the diamonds found in the leather seats and grille of the GV80, and the wings of the Genesis logo.
It was also crucial that the Atala team propose lighting solutions possible today, not just exciting to think about for the future. OLEDWorks engineers worked to ensure that design concepts presented to Hyundai were ones that Atala team could cost-effectively bring to production with high quality. To provide a comprehensive picture of how OLEDs can be integrated within a vehicle, they produced animations of red panels for the tail and stop light functions, as well as white OLED panels for front badging and interior illumination.
After the concepts were designed and rendered, the OLEDWorks team travelled to the OI Lounge event in Seoul, where they showed their work to the Hyundai team of designers, engineers, and executives. In addition to rendered design concepts, they created a physical lighting prototype using modular OLED lighting panels housed similarly to how the custom panels would sit within the rear lighting module of a Genesis GV80. The prototype included both rigid and bendable Atala panels, showcasing the variety of forms that OLED lighting panels can take.
