By Paul-Henri Matha
Renault has just opened a new store concept in Paris, #rnlt in December. In their new strategy, they are entering (again) in inner city, with similar strategy in different cities like Paris, Berlin, Madrid, Milan, Rotterdam, Bruxelles, Seongsu, Daegu or Yuseong.
Indeed, they just copy what is done by Tesla (with success for ten years now). And what is done by all Chinese OEMs in China. Even VW and BMW are doing similar strategy in China, Polestar, Nio and Lynk & Co in Europe. Will it become the new standard?
Anyhow, why do I talk about this topic in a DVN lighting newsletter? Indeed, I want to talk about light signature and especially lit logos. Renault is using for marketing purpose the Renault lit logo they have now on some of their new R4 and Estafette vehicles.
And Renault is not the only one with this strategy. Most automakers have similar strategy in China to promote their inner-city shops. That is why we see more and more lit logos on cars. That is why we see more and more coast-to-coast lamp (due to 75mm rule in Europe and China)
See some examples below.
Avatr
Denza (BYD)
Voyah
Zeekr
Polestar
VW
Porsche
Some other brands are using the lit logo only for their concept stores, and not on their car. Will it change soon?
