JLR's New Logo, Sub-Brands

JLR—formerly Jaguar Land Rover—has a new corporate logo that minimizes the Land Rover name as they shift the focus of their activities onto four sub-brands. The automaker says the logo “aspires to remove ambiguity” of their former company name, which didn’t mention all the brands. JLR now describes themself as a “house of brands” comprising Range Rover,…

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Philippe Aumont

Philippe Aumont is a highly experienced executive with almost 40 years in the automotive interior supplier industry. Both engineering & business graduate, completed by many general management programs. He acted as Chief Technology Officer at Faurecia Seating, between 2011 and 2017. Previously he worked for Roth Frères, Johnson Controls and Faurecia, with various position in R&D, Marketing, Strategy, new product development, Open Innovation, start-ups, university, and earlier in JIT, Production, Program Management, Costing, Sales… with permanent assignment in France, Belgium, The Netherlands and Germany, and frequent travels in the US, Japan, China & India. Philippe is board member at SIA (Society of Automotive Engineers in France), and Ecole Centrale de Nantes (Engineering school). Philippe is passionate about automotive product and business model reshuffling (Autonomy, Connectivity, New Energy, Environment, and Car sharing), Innovation culture, organization, Technology scouting, Start-ups, Occupant-centric Design (Comfort, Perceived Quality, HMI, Cognitive…)

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