Peugeot say their Inception concept introduces a simpler, more refined design language to appear on models launched in 2025 and beyond.

More specifically, the Inception will broadly set the design direction for the next generation of Peugeot EVs, and will be used to varying degree for midsize and large high-performance vehicles from other Stellantis brands including Alfa Romeo; Chrysler; Dodge, and Jeep. The design is called ‘feline future’— a reference to the Peugeot lion logo—according to Peugeot CEO Linda Jackson.
In front, the grilleboard includes Peugeot’s signature claw-shaped DRLs, with a single piece of glass incorporating lighting and sensors. A ‘tech bar’ running horizontally along the door sends messages to the driver, who can also be recognised so the car automatically adjusts settings and preferences. The bar also displays battery state of charge and incorporates other sensors.
In the Inception, a conventional steering wheel is replaced by a ‘Hypersquare’ control system with a square tablet-style screen. It’s conceived as an L4 AV; when the car takes on the driving task, the Hypersquare retracts into the dashboard and a large screen slides out from the floor.