Ford Edsel, a prime example of a failed product launch

Frank Sinatra, Louis Armstrong, Bing Crosby, Rosemary Clooney, Bob Hope and a handful of the era’s biggest celebrities were some of the hosts of Ford Motor Company’s Edsel Show on 13 October, 1957. It was a one-hour CBS special that earned an Emmy nomination for best single program of the year. The Edsel’s design brief…

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Philippe Aumont

Philippe Aumont is a highly experienced executive with almost 40 years in the automotive interior supplier industry. Both engineering & business graduate, completed by many general management programs. He acted as Chief Technology Officer at Faurecia Seating, between 2011 and 2017. Previously he worked for Roth Frères, Johnson Controls and Faurecia, with various position in R&D, Marketing, Strategy, new product development, Open Innovation, start-ups, university, and earlier in JIT, Production, Program Management, Costing, Sales… with permanent assignment in France, Belgium, The Netherlands and Germany, and frequent travels in the US, Japan, China & India. Philippe is board member at SIA (Society of Automotive Engineers in France), and Ecole Centrale de Nantes (Engineering school). Philippe is passionate about automotive product and business model reshuffling (Autonomy, Connectivity, New Energy, Environment, and Car sharing), Innovation culture, organization, Technology scouting, Start-ups, Occupant-centric Design (Comfort, Perceived Quality, HMI, Cognitive…)