In his lecture «Boost Safety &
Styling – New HD-LED systems for front and rear systems»Michael
Kleinkesexplains how HD-SSL lighting and LED-Displays will offer new
means for digital lighting at front and rear lighting, with the benefit on
safety, on styling, on animation and on communication for the vehicle owner but
also for other road users.
HD-SSL Light Sources are based on a super-integration of one single silicon
application specific integrated circuit (ASIC) supplying several thousand of
LED pixels individually They are supposed to become the light sources for
future HD headlamp modules.
Smaller pixel sizes, larger light emitting surfaces, higher number of pixels, higher luminance, contrast between the pixels, homogeneity of the luminance, will allow new use cases with high light quality and performance.
The Use Cases of HD-SSL can be split up in use cases which support safety and those which have a major styling impact.
Automotive exterior displays are the next evolution step for sophisticated signal functions. They will be placed at front, rear and wherever they are useful. The display technologies currently under discussion for automotive applications are LCD, AMOLED, LED matrix systems, and µLEDs with size less than 0.3 mm
Personalized Welcome Animation / Advertising Video Signal lighting functions are on the way to transform into new styling possibilities and safety features by HD technology features. In near future car makers will offer digital products to their customers like personal animations/videos showed anywhere on the car body.
Car sharing/rental companies can use this feature to present their brand on all cars of their vehicle fleet. Regarding the requirements for the display it must be considered that the end-customer pays an additional fee for this digital product.
