Qoros will make their Chinese debut at the Shanghai motor show later this month with an exhibition including the 3 sedan and two other concepts, the 3 Cross Hybrid and 3 Estate.
The entire Qoros brand made its global debut at the Geneva motor show—see details in the DVN report published 2 weeks ago.
Shanghai marks the first time a Qoros automobile has been publicly shown in its home country. The Qoros 3 is due on sale in China in the second half of this year, with European sales beginning soon thereafter.
In Britain, the Qoros 3 will be aimed at compact saloons such as the VW Jetta. It is based on a modular platform that will allow further additions to the Qoros range to be introduced frequently, with a time frame of between six and 12 months claimed.
An exhaustive testing schedule aims to ensure the 3 is competitive in Europe. Qoros are aiming for a five-star rating from EuroNCAP, and every 3 comes equipped with an eight-inch infotainment touchscreen.
Qoros’s pair of concepts appear close to production. The 3 Estate is clearly derived from the saloon and will feature similar running gear. Its greater load capacity will make it more popular than the saloon in Britain, where traditional four-door cars have fallen out of favour.
The 3 Cross Hybrid aims to take a share of the lucrative crossover market and features a hybrid 4WD drivetrain.