At CES, the Afeela Prototype 2026 was officially unveiled. It’s an electric SUV concept car created by the Afeela brand under Sony Honda Mobility (SHM), with plans for its mass production and market launch in the United States starting as early as 2028.
The car is designed as a crossover SUV. It features two-tone body paint and two-tone, six-spoke low-drag wheels. The rear design incorporates a spoiler; aside from the full-width taillight and driver-assistance sensors, there are almost no other design elements.

The interior of the Afeela Prototype 2026 has not been officially revealed, but the company states that future Afeela products will be equipped with the Qualcomm Snapdragon Digital Chassis, providing an interactive conversational AI ‘Personal Agent’. It’s also being said Afeela cars will feature the PlayStation Remote Play function, allowing users to remotely access and control their home PS4 or PS5 consoles directly via the car’s infotainment system.
