The joint venture between Honda and Sony revealed the marque they’re planning to apply to the EVs they’ll eventually offer—it’s Afeela. And they did it in grand style, by applying it to a concept car. Sony Honda Mobility CEO Yasuhide Mizuno says the vehicle will move toward mass production, with orders opening earlier and sales beginning later in 2025. “Afeela represents our concept of an interactive relationship, where people feel the sensation of intelligent mobility and where mobility can detect and understand the people and society by utilizing sensing and AI technologies”, he said.
The vehicle’s exterior includes what SHM are calling a ‘Media Bar’ which will use light to communicate with people in the car’s vicinity. There will be L2 driver assistants tailored for urban driving scenarios, and SHM say they plan to work toward L3 autonomous driving capabilities. The prototype has 45 cameras and sensors all in all, inside as well as out. Sony and Honda also will collaborate on what Mizuno called best-in-class entertainment for Afeela users, and will draw on Qualcomm Technologies’ Snapdragon digital chassis.
The Afeela reveal can be watched in this online video.
