As a technology premiere, Marelli showcased their Pixel Rear Lamp concept, which integrates high-resolution display technology into the taillights, leveraging OLED-TFT technology to embrace the trend of dynamic light communication and personalization. The Pixel Rear Lamp can display vehicle status and driving intent information to other road users in the form of dynamic images. This technology also brings unprecedented design freedom to automotive designers, making personalized lighting signatures possible.
The Pixel Rear Lamp also enables seamless V2X integration. Compared with traditional mini- and microLED displays, pixel rear lamps cost significantly less while offering smooth dynamic image displays.
Marelli’s Near-Field Ground Projection enables dynamic colour projections on the ground. Modules can be mounted at the front, rear, and sides of the vehicle, creating a 360-degree lighting impression. This greatly improves interaction between the vehicle, users, and other traffic participants. It can project clear colour warning signs in real time, to alert surrounding vehicles, pedestrians, and bicyclists about vehicle actions such as turning, reversing, emergency braking, and passenger drop-off. It also projects dynamic, real-time displays of autonomous driving status, battery status, driving range, and the owner’s personal QR code with contact information, facilitating convenient and intuitive interaction. The lamp supports welcome light carpets and can even project movies or interactive games, meeting the demand for personalized vehicle expression and in-car entertainment.
Weighing as little as 60 grams, the compact and lightweight projection module allows flexible installation in doors, rearview mirrors, and fenders. It projects full-colour, dynamic, streaming content with at least 50 lumens brightness and 200-kilopixel resolution, covering an area no smaller than a 44-inch TV. At the Marelli booth, the h-Digi microLED & Near-Field Ground Projection is an innovation case integrating near-field projection into headlamps, enabling ground or forward projection of full-colour, dynamic, streaming content with 100 lumens brightness and 400-kilopixel resolution. The projected area approximates a 100-inch TV, making it ideal for outdoor entertainment.
Marelli’s latest Thin Lit Line Headlamp pushes lighting design boundaries with an unprecedented lit-area height of just 5 millimetres. This ultra-slim design removes traditional styling constraints, empowering automotive designers to develop distinctive, futuristic, and personalized vehicle appearances aligned with consumer demands for advanced automotive aesthetics.
Despite its extremely slim profile, the Thin Lit Line Headlamp provides exceptional performance and functionality, integrating core features such as ADB, low beam, turn signals, and daytime running lights, with extensive customization options.
