Appotronics recently declared they expect to have achieved income of about C¥2.418bn in 2024, a year-on-year increase of about 9.26 per cent. Their automotive optical business result is impressive; it started mass production in 2024, and achieved revenue over C¥600m.
The company made extensive contact with well-known automakers in China and abroad, and obtained 10 design wins covering automotive-grade giant screens, laser projection lights, vehicle lamp modules, dynamic colour pixel lamps and other products, and have smoothly achieved mass production for some of these.
In fact, 2024 is the first year for Appotronics’s automotive optics business to achieve revenue. In the first year of the business, the revenue of this business segment accounted for about 24.8 per cent. Appotronics delivered the industry’s first automotive-grade projection giant screen for the Aito M9. According to media reports, in just 12 months after its launch, M9 sales had exceeded 200,000 units, ranking first in the monthly sales of models over C¥500,000 in the Chinese market for 9 consecutive months—breaking the sales record of luxury brand models in the domestic auto market.
In addition, as the world’s first automotive optical supplier to obtain design wins for laser projection intelligent headlamps, Appotronics took the lead in realizing mass production. In October 2024, the Smart Elf #5 was officially launched, equipped with the industry’s first full-colour outdoor automotive laser projector developed by Appotronics, which can project a 233-inch ultra-clear picture, providing consumers with an excellent experience for camping and entertainment. With their reliable supply chain capabilities and product delivery ability, Appotronics have been recognized as an “excellent supplier” by Geely Automobile.
At CES this year, Appotronics presented full-colour exterior laser projectors and newly upgraded laser headlamps, and announced coöperation with Ceres Holographics to promote the application of transparent HUDs in international markets, and at the same time launched innovative achievements such as split-type fibre headlamps, thumb-size projectors, PHUDs (panoramic head-up displays) and laser beam scanning displays.
