OLEDWorks’ new vehicle lighting brand Atala has been unveiled at CES. It stands for advanced technology for automotive lighting applications, and features a range of qualified OLED lighting products tailored for tier-1 suppliers and automakers.
OLEDWorks say their Atala products are made possible by the unique combination of technical expertise, American entrepreneurship, and German precision engineering, coming together to form the most technically advanced digital OLED lighting technology engineered specifically for the automotive industry.
Atala OLED light is highly customisable and creates outstanding custom brand differentiating displays, dynamic symbols, and animated 3D effects that are crisp, clear, and elegant. OLEDWorks say their Atala technology offers lifetime, reliability, and energy-efficiency comparable to LED solutions; custom design within the panel itself, allowing for personalised shape, size, and segmentation; and high-contrast segmentation for superior communication capabilities.
The Atala products are designed for performance, backed by rigorous technology research and stringent reliability testing. Designed to last the lifetime of a vehicle, Atala OLED technology has successfully undergone extensive automotive reliability tests meeting AEC-Q-102 standards for high heat, humidity, shock, and vibration.
The redesigned Audi A8 features Atala OLED as standard and offers four unique lighting signatures. Atala technology currently on the road features ECE + SAE-certified deep red-light colour and 2,000 cd/m2 brightness, achieved through its best-in-class multi-stack OLED technology.
Ongoing development promises a greater number of individually-addressable segments within the panel design, for even better display-like capabilities. Panels have been demonstrated with over 600 segments, enabling greater communication and branding options for automakers.
Another significant milestone for Atala will be the commercialisation of flexible OLED lighting that can curve with the contours of the vehicle. Flexible OLED rear lighting will allow for additional design considerations and enhance visibility from all angles, contributing to enhanced communication and road safety.
Additionally, Atala OLEDs are in development for higher brightness and additional colour options including amber and white. Once on the market, they’ll be usable in turn and stop light applications, as well as CHMSLs and DRLs.
