Honda will team with Japanese electronics giant Sony on a new joint venture to develop and sell electric vehicles. Honda and Sony said they will form a new company this year for “high value-added” battery electrics and commercialize them in conjunction with mobility services. The partners want the new company to start sales in 2025.
Honda will contribute expertise in body manufacturing and after-sales service, while Sony will provide expertise in imaging, sensing, telecommunications, networking, and entertainment technologies.
The company will plan, design, develop and sell EVs but not operate an assembly plant. Honda will be responsible for manufacturing the first EV model. The vehicle will use a mobility service platform developed by Sony.
Sony’s automotive entry is expected to leverage their expertise in digital and software technology, while likely leaving the manufacturing of the car itself to an outside partner. It is a model often raised the best way for other technology companies, such as Apple, to crack the auto sector.
