Following the global autonomous driving technology development, lidar companies worldwide are speeding up their business expansion all around the world. This past June, Germany-based lidar sensor maker Ibeo established a wholly-owned U.S. subsidiary in Detroit. This is to cater for the growing demand for lidar technology in the U.S. and expand their business segment into one of the most important markets for autonomous driving.
Ibeo have begun volume production for an automaker in Europe, and they see the U.S. as one of the most important markets for autonomous driving. And U.S.-based Ouster crossed the sea in the opposite direction, moving towards Europe and Asia-Pacific. The lidar sensor supplier from San Francisco opened new offices in Paris, Shanghai, and Hong Kong to strengthen their global sales.
The expansion will intensify the company’s regional support and local direct sales as well as channel management. Ouster expect to accelerate their growing footprint across 15 industries including automotive, robotics, security, defense, and mining.