Cellcontrol have unveiled the industry’s first and only driver identification platform; DriveID. They say their system allows the Cellcontrol system to accurately detect who sits in the driver’s seat and apply a safety policy to only that individual’s mobile devices, leaving passengers free to talk, text, email and browse. With the addition of DriveID, the company are hoping to continue their aim of overcoming industry usability challenges by providing the accuracy required for user-based insurance (UBI) programs and deeper distracted driving intelligence to protect drivers and their passengers.
Recent research shows that drivers who use cell phones are four times more likely to get into injurious crashes.
In the second half of this year, vehicle owners and fleet managers will be able to purchase a solar-powered DriveID standalone device, which is simply placed on a vehicle’s windshield. The device will integrate with Cellcontrol’s signature non-pairing Bluetooth technology to enforce usage policy, score usage, and/or audit usage of only the driver’s phone. The company’s patented non-pairing Bluetooth signaling technology integrates directly with a vehicle’s on-board electronics, and eliminates a driver’s ability to talk, text, email and browse on multiple devices while the vehicle is in motion. “The future of UBI and distracted driving prevention relies on intelligent driver identification; and we’ve accomplished just that with DriveID,” said Joe Breaux, chief technology officer of Cellcontrol.
