Analysts at ABI Research predict the global market for ADAS will increase from $16.6bn (USD) in 2012 to over $261bn by the end of 2020 with the projected 2020 figure representing a Compounded Annual Growth Rate (CAGR) of 41%.
A key catalyst driving the adoption of ADAS systems in Europe over the next five years will be the Euro NCAP specifications. The specifications include three types of ADAS systems: Speed Assistance Systems (SAS), Autonomous Emergency Braking (AEB), and Lane Departure Warning/Lane Keep Assist (LDW/LKA).
In the USA, NHTSA may mandate Collision Imminent Braking (CIB), which is similar to AEB. In the commercial vehicle sector, LDW and AEB will be mandated in November 2013 in Europe, with a similar mandate expected to be passed in the USA within the next 12-24 months.
“ADAS systems are increasingly being offered by mass-market OEMs, such as Ford and Volkswagen,” said Gareth Owen, research analyst at ABI Research. “Whilst the majority are offered in bundles and sold as optional ‘driver-assist’ packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment. For example, SAS becomes part of NCAP as early as 2013 and OEMs will need to ensure that 50% of any new model production is fitted with SAS in order to score points. By 2017, however, it is likely that all three ADAS systems will be required to be fitted as standard in all new models in order to qualify for the highest 5* safety rating.”
