Automobile INDUSTRIE, a German magazine belonging to Vogel Business Media published last week a very interesting special issue on automotive lighting.
We can find inside:
– An editorial from Hector Fratty, Driving Vision News general editor, outlining that dreams are the key to awake the appetite of European car buyers
– A photo gallery illustrating best how lighting becomes a great lever of styling differentiation.
– An interview of Anders Warming, BMW Chief Exterior Designer describing how the four-eye look has become a strong visual icon for BMW.
– A paper from Wolfgang Huhn, Audi director of light and visibility department, explaining how lighting through styling innovation can help to sell cars.
– A presentation from Uwe Kostanzer, Mercedes-Benz director of light system development, explaining “The eye of the car”, the new LED headlamps systems which is overtaking Xenon light.
– A reference paper of Michael Hamm, at the head of lighting technology at Automotive Lighting, about “the price for good light”, very important paper explaining for the first time the large span of lighting performances of the LED technology, able to produce more light than Xenon but also less than Halogen.
– An interview of Hans-Joachim Schwabe, Osram CEO of Specialty Lighting Business Unit, emphasizing the LED improvement expected in the next future with an output of 1,000Lm and an efficiency of little less than 150Lm/W in the next 5 years.
– A paper of Josef Schug at Philips technology, and an interview of Klemens Brunner, confirming the future of LEDs
– An interview of Rita Forst, Opel Vice-President Engineering, ultimate boss of Ingolf Schneider, explaining how Opel is strongly involved in lighting with the new design language incorporated in Insignia, Astra and Meriva cars.
– A paper of Tran Quoc Khahn, Chair of Lighting Technology at TU Darmstadt, presenting the progress done by lighting to lower the rate of traffic accidents.
To finish, McKinsey presents the very high potential of LEDs in the automotive lighting industry, half of all revenue from front and rear lights.
Driving Vision News present below, the study of MacKinsey and will select a few other detailed papers in the next newsletters.