2010 eSafety Challenge Gets €1.6m EU Support

The FIA Foundation have announced a €1.6 million contribution from the European Commission to support their eSafety Challenge, an annual event that promotes life-saving eSafety technologies and is taking place this year at the UK’s Millbrook vehicle testing center on July 13.
eSafety technologies are crucial for helping drivers make the right decisions in emergency situations and have the potential to save thousands of lives on the roads around the world. Each of the promoted safety systems has the potential to save lives by addressing the root cause of some of the most common accidents.
David Ward, director general of the FIA Foundation, says, “New cars today are much safer than they were 10-15 years ago. But annually at least 1.2 million people are killed in traffic and more than 50 million are injured worldwide. We’ve seen that safe cars protect passengers in an accident, but with these new vehicle safety technologies we can prevent an accident happening in the first place. We need to make sure that people know about these technologies, when they select their next car.”