Osram are accelerating their development in vehicle lighting and other innovative automotive technologies. Mike Godwin (photo), Osram’s Director of Automotive LED Marketing, says AVs will “completely transform” the vehicle lighting industry.
It is crucial that AVs can detect and understand the movement and intent of all traffic participants, including pedestrians and other cars. To meet the requirements of AV, Osram’s hybrid LED for smart headlights has individually-controlled pixels that can be turned on and off to project images to communicate with pedestrians.
Meanwhile, AV interiors will bring new possibilities. Godwin says new applications such as HUD and thin-film transistor displays will present navigation and vehicle information and be used for communication and entertainment purposes.
