When the “Renaulution” plan was announced, a new Renault diamond was proudly displayed behind CEO Luca de Meo, as well as on the grille of the Renault 5 Prototype. Since then, this new symbol has been unfolding gradually, without any fanfare. First with the new Zoe advertising campaign, then on the brand’s social networks. It is a launch meant to be frugal but effective.
Over the course of their history, Renault have changed their visual identity several times. But there is one thing that hasn’t changed since 1925, and that is the diamond shape that serves as the basis for the logo. It is an immediately recognisable brand icon.
Originally commissioned by Louis Renault, the Renault diamond has been redesigned eight times before. This new one, the first since 1992, is the ninth—in accord with the brand’s drive to change with the times. By 2024, the entire Renault range will carry this new emblem.
