PSA Group have named two new CEOs. Vincent Cobee, a former Renault-Nissan alliance executive, takes up as CEO of the Citroën brand, replacing Linda Jackson, who will take on a strategic role within the group.
Cobee, a French national, left Mitsubishi in April 2019 in the wake of the arrest of Carlos Ghosn last November. He joined Citroën as Deputy CEO in October 2019, with a mission to increase international sales. He had worked for 17 years at the Renault-Nissan alliance, largely at Nissan.
And Beatrice Foucher, another former Renault-Nissan alliance executive is now CEO of the DS Automobiles upscale brand, replacing Yves Bonnefont. Foucher joined PSA in April 2019 as senior vice president for talent management and held a similar role at the Renault-Nissan alliance starting in 2015.
Linda Jackson, who had led Citroën since 2014 and also oversaw PSA’s low-emissions vehicle business unit, will lead a study to clarify and support differentiation of PSA’s brands, and will report to CEO Carlos Tavares.
Yves Bonnefont, who has run DS since June 2014 when it became a standalone brand, will lead a study of potential synergies and cost savings across brands, PSA said. The role will include studying brand positioning “from a customer and geographic point of view,” PSA said. He will also report to Tavares.
