The front is defined by the iconic grille. It is a striking, forward-looking homage to the traditional chrome grille, which as a key design element has shaped the face of Mercedes-Benz for over 100 years. The iconic grille draws inspiration from the upright grilles of legendary models such as the W 108, W 111 and the Mercedes-Benz 600 Pullman. With its wide chromed frame, a smoked-glass lattice structure and integrated contour lighting the iconic grille merges heritage with digital modernity. It radiates presence, status and a strong sense of Mercedes-Benz identity. This new face of the brand was first introduced with the all-new electric GLC in September 2025. Vision Iconic builds on this strong presence by even illuminating the upright star on the bonnet.
Vision Iconic perfectly demonstrates the brand’s elevated design language by refining the iconic grille – bold, upright and proud – to a digital status front and by integrating the brightly illuminated star on the bonnet. The illumination of the iconic star and the chrome grille in combination with animation scenarios for the grille demonstrate the importance of light integration for the emotionalisation of digital design. The distinctive front design is enriched through slim, modern and self-confident headlights infused with the latest lighting technology. The deep black high-gloss paint finish emphasises the sculptural exterior design of the show car.
