Mercedes-Benz have revealed their new CLA’s specifications and exterior design. it debuts a dramatic new look for forthcoming Mercedes models, with special emphasis on the iconic three-pointed star logo. It features in the CLA’s headlamps and brake lights, and the EV also gets a flush front grilleboard with 142 backlit stars surrounding the emblem, which is also backlit. The outer ring of the emblem is lit on the US model, but EU legislation prevents this. The CLA hybrid has a traditional open grille to provide cooling airflow to the engine.
The Mercedes website describes the new CLA:
“The iconic and sporty A-shaped grille has been reinterpreted for the electric age. The innovative seamless star panel is fully illuminated for the first time on a Mercedes‑Benz production vehicle. A total of 142 individually animated LED chrome-effect stars create a distinctive brand signature. One of the few visual differences distinguishing the CLA hybrid is its classic radiator grille. It features a Mercedes-Benz pattern in chrome, framed by an LED lightguide as standard.
“With the optional Multibeam LED headlights, the daytime running lights take the form of a Mercedes‑Benz star. Connecting the headlights is a band of light. The taillights are also star-shaped and connected by an illuminated design element. This combination gives the CLA a strong and unique visual presence. In conjunction with the optional Multibeam LED headlights, it forms the new Mercedes‑Benz signature. It makes a Mercedes instantly recognizable at all times of the day or night—an unmistakable statement of iconic luxury. The standard-fit LED high performance headlights have a chrome-plated design element in the shape of a star.
In cars without the Superscreen, the passenger screen will be replaced with a glass panel with LED-backlit star logos, which match the interior’s ambient lighting.
