CES 2025 is opening today for 4 days. See below what my list of visits would be if I were there. Wolfgang will publish next week his main takeaways from the event.
Some major players like Magna, ZF, LG ZKW or Marelli will not be part of CES this year. Many OEMs too.
BMW
At the BMW Pavillon in the Silver lot, you will be able to experience the first-ever BMW Panoramic iDrive display- and operating-concept of the Neue Klasse in a “magical” way. With this presentation, BMW is not only showcasing technology that will be featured in the series production Neue Klasse vehicles for the first time, but also once again setting standards for in-vehicle experience with a clear focus on driver orientation, safety, and personalization.
Koito (West Hall)
Koito will present their ADB development that meets U.S. regulations, as they plan to launch it in the market in 2025. As the next-generation ADB, they will demonstrate a “High-Definition ADB” with 16,000 segments including road projection function that visually conveys the state and intentions (messages) of the vehicle to other participants in the traffic.
Koito will also present their lidar lineup of Nova (short-range), Vista-X90 (medium-range), and Ultra (long-range), which combine optical and automotive technologies developed in lighting with Cepton’s advanced sensing technologies.
Stanley (West Hall)
Under the theme of “Realizing Mutual Understanding between People and Vehicles through the Power of Light” in the mobility field, Stanley Electric will introduce its proposals for a society in which self-driving cars and people coexist in order to realize comfort and enjoyment of mobility in addition to safety and security.
Valeo (Central Plaza)
At booth CP709 on Central Plaza, Valeo will be presenting its latest technologies for Circular economy, electrification, ADAS and lighting. About Lighting, they will present:
- The front end of the Lynk & Co Z10 equipped with 224 RGB LEDs. The 256 lighting colours available respond to a strong market trend for more design identity and information on the front fascia. Its horizontal design incorporates vertical light guides on either side of the hood to create a link with the A-pillars. The lighting function is provided by Valeo ThinBilite ultra-thin headlamps just 15 mm high.
- The front fascia of the Zeekr 7X features more than 1,700 LEDs, enabling users to personalise their vehicle, particularly during welcoming scenarios. The front also features an illuminated logo, as well as a horizontal line of light linking the 2 ultra-thin (15mm x 200), dual-function, adaptive headlamps (ADB) from the Valeo Thinbilite range
- The rear lights of the Audi A6 e-tron feature 10 OLED 2.0 digital panels, each with 45 individually controllable segments. OLED 2.0 technology ensures a very high level of light homogeneity for the benefit of perceived quality. 8 light signatures are available so that the driver can personalise the style to his or her liking. The precision of the lighting segments made possible by the latest generation of OLEDs makes it possible to communicate and alert other road users by displaying specific symbols, when coupled with a detection system. The solution offers enhanced signage for greater road safety.
- On the Audi Q5, Valeo is presenting a 3rd brake light solution combining 2 light systems. In addition to the standard stop function, the solution is enhanced by a projection on the rear window. This projection enhances the braking signal, enhancing the safety of other road users and giving the vehicle a brand signature. The projection on the rear window is transparent for the driver’s rear view
Mobis (West Hall)
Mobis will unveil their Holographic Windshield Display, a groundbreaking innovation that enhances driving visibility through augmented reality. Co-developed with German optics company Zeiss, the display will be featured in Kia’s electric vehicle, the EV9, exclusively for its unveiling at CES. By integrating specialized optical film, the system provides easy access to key information while maintaining an open, spacious feel and improving overall driving safety. Hyundai Mobis plans to begin mass production of this advanced technology as early as 2027.
Under the theme “Beyond and More,” Hyundai Mobis will showcase a unique user experience at CES through its “Human Tech” initiative—a suite of technologies designed to bridge the gap between people and technology while enhancing safety and convenience with seamless, adaptive connections. Alongside the holographic windshield display, the company will unveil a human-centric interior lighting system that intelligently adapts to user needs and M.Brain, an advanced brainwave-based system that monitors and addresses driver distractions.
Hyundai Mobis will unveil its Human-Centric Interior Lighting technology, an adaptive lighting solution designed to adjust to the user’s mood and environment. This innovative system offers 32 situational modes, including features to reduce driver stress, alleviate motion sickness, prevent dismounting hazards, and even provide UV-C sterilization. Visitors to the Hyundai Mobis booth can experience firsthand how this advanced lighting technology dynamically responds to biological rhythms, health conditions, and the vehicle’s surroundings.
Another standout innovation is so M.Brain, Hyundai Mobis’ flagship brainwave-based technology. This advanced system monitors driver focus in real-time by analysing brainwave data, providing alerts during states of drowsiness or inattention. Live demonstrations at CES will give visitors the opportunity to see M.Brain in action and explore its potential to enhance driver safety.
CES 2025 will mark Hyundai Mobis’ tenth consecutive appearance at the world’s largest tech show. Over the years, the company has consistently highlighted groundbreaking mobility innovations and production-ready technologies.
OPMobility (West hall)
OPM will present their latest comprehensive range of modular exterior and advanced lighting solutions, designed to address the diverse needs of automakers worldwide. Lighting will focus on 4 innovations:
- Digital front and rear system: Large, customizable optical panel to highlight a brand’s signature
- NHTSA-Compliant ADB, with a compact and scalable design to maximize uptake among manufacturers.
- Eco-Light technology: High-efficiency headlights that reduce power consumption by up to 60 per cent on low beam and over 70 per cent on high beam.
- Surface LED rear lamp: Ultra-customizable alternative to OLED lamps (colours, animations).
Forvia
Forvia will participate at CES 2025 to showcase the latest advancements in their scalable, white-label and growing Apps Market & ecosystem. CES will also be an opportunity to unveil the new name of its Apps Market and to share the company’s ambitions.
“We are very thrilled to participate once again at this global event in Las Vegas and this time with a new ambition, so many surprises, news, product updates and introduction of new revenue models for Software as a Service (SaaS) in automotive. 2024 has been a tremendous year for our growth and strategic partnerships. Meet us at CES to learn about all the positive momentum and market evangelism we have been working on.” Said Mona Levacher, Software as a Service Director at Forvia
DVN comment: No lighting presentation from Forvia, parent company of Hella, this year at CES!
Zeiss (North Hall)
Zeiss will showcase groundbreaking applications of their Multifunctional Smart Glass technology, which have the potential to redefine everyday life in mobility, consumer electronics, and smart home sectors:
- Transparent Displays for windshields and side windows: windshield display technology takes driving safety and the driving experience to a new level. The holographic solution projects vital information directly into the driver’s field of view, minimizing distractions and enhancing the safety of passengers. The windshield becomes a transparent display, seamlessly integrating ultra-precise optics through holographic processes.
- Communication with light & customized lighting solutions: With holographic solutions, custom light signatures for front, rear, and brake lights can be precisely tailored to the designers’ vision, all while saving installation space and creating an impressive depth effect.
LG Innotek (West hall)
LG Innotek will exhibit 41 future automotive components featuring their sensing, communication, lighting, and control technologies. A highlight of the booth will be the Future Vehicle Mock-up, featuring 15 flagship products. The booth will feature a separate Nexlide Zone to display actual modules and exploded views of two of LG Innotek’s latest Nexlide products equipped with the company’s unique vehicle lighting technology, including the Nexlide A+, a vehicle lighting module that won a CES 2025 Innovation Award.
Taktotek (The Venetian Resort)
TactoTek was named a CES Innovation Award Honoree in the VehicleTech and Advanced Mobility category with two products:
- IMSE Technology Platform – a revolutionary approach to designing and manufacturing electronics
- IMSE Intelligent Illuminated Door Panel – an innovative application of IMSE that redefines lighting and functionality in vehicle interiors
Covestro (North Hall)
Covestro will present their partnership with Cetes to advance holographic transparent displays.
Covestro, US specialty materials company Eastman, and Scottish Ceres Holographics, a provider of holographic optical elements for displays, join forces to redefine HUDs. The partners signed a Memorandum of Understanding (MOU) to explore the commercial production of the Holographic In-Plan Transparent Display (HIPTD). That is a laminated hologram solution that allows multiple head-up displays in a single windshield.
The MOU builds on years of collaboration, leveraging each company’s technologies to manufacture holographic-enabled transparent HUDs for the automotive market. It enables to look into the steps needed to setup and establish the required facilities and manufacturing capacity, ensuring an efficient, market-ready supply chain to meet the planned production timelines of OEMs wishing to adopt the technology for new driver and passenger experiences. The partnership aims to accelerate the commercialization of the HUD solution, with Eastman leveraging its relationships with automotive OEMs and tier-1 suppliers.
In 2024, Ceres and Eastman demonstrated the latest holographic transparent display HUDs to OEMs in Europe, the USA, and China. These HUDs featured multiple transparent displays within a single, fully laminated windshield, each measuring up to 400mm by 300mm. Custom-designed holographic optical elements (HOEs) were incorporated into a single sheet of Bayfol HX film, laminated with Eastman’s new developed interlayer stack, achieving the industry’s largest field of view.
This achievement was enabled by combining Covestro’s expertise in photopolymer films, Ceres’ digital mastering and HoloFlekt roll-to-roll replication system, which produces finished films up to 1400mm wide, and Eastman’s solutions to encapsulate functional films into automotive approved laminates.
“This agreement solidifies our collaboration and moves us closer to delivering a full-stack solution for innovative display implementations,” said Hemant Dandekar, Eastman’s global commercial director of automotive for advanced materials, interlayers. “With the building blocks and relationships in place, we’re excited to define a path to viable holographic transparent displays globally.”
“Our Bayfol HX enables next-generation truly transparent projection displays for windshields while meeting the high automotive safety requirements.” said Günther Walze, Head of Holographic Lightguiding at Covestro. “With the necessary establishment of hologram mastering and scalable mass-production replication equipment by Ceres, combined with Eastman’s windshield lamination technology, this innovation is ready for deployment to end customers.”
“We have been working closely with global OEMs for years and are now at a tipping point for adoption and scaling of this display technology,” said Andy Travers, CEO of Ceres Holographics. “This is being driven by a combination of a desire for more safety-oriented and intuitive information display features, pressure from safety regulators to reduce driver distractions, and the accelerated pace of innovation and associated need for differentiation among a new generation of car makers.”
This agreement joins the material expertise of Covestro, Eastman’s interlayer solutions and encapsulation know-how, as well as Ceres capabilities in mastering and high-volume manufacturing technology for the successful commercialization and industrialization of holography in transparent displays for windshields.
Elmos (Renaissance)
The focus will be on efficient and intelligent solutions for e-mobility, driver assistance systems, lighting control and cyber security.
About lighting, they will demonstrate the E522.96 high-side OLED driver underlines the expertise of Elmos in the field of vehicle lighting. It controls up to 48 OLED segments or LEDs simultaneously and can be cascaded to enable complex lighting designs and animations. The integrated CAN-FD interface ensures fast control and opens up new possibilities for dynamic vehicle lighting.
Appotronics (Renaissance)
They will showcase their latest innovations in automotive interior and exterior display: World 1st automotive grade exterior laser projector, 1st All-in-one laser smart headlight, Distributed illumination and display system with fibre coupled light source, High performance laser beam scanning (LBS) display, Transparent surface display and PHUD and Finger size ultra-compact DLP projector
