Take a look at our story on the Mahindra XUV 7XO, and you’ll read about how in India, now, too, vehicle cabins are evolving to become high-class media-immersive living rooms on wheels. And not just in terms of number-quality-size of speakers and screens; the windshield is becoming a display plane and lighting is turning into a cognitive layer. Premium vehicles are increasingly defined as such by how the cabin makes you feel, rather than torque curves. This points up how emerging markets can quickly leapfrog developed-market cockpit expectations: people accustomed to high-end displays and audio at home bring those benchmarks with them into new-car showrooms.
But don’t just passively read these signals; come and actively stress-test them with peers who can actually move the needle. Do it this coming 22 to 23 April at the DVN Köln Interior Workshop, where we’ll put real interior decisions under the microscope: holistic cabin UX, seating, smart surfaces, cockpit/displays, DMS/OMS, interior lighting, and electronics.
More than just presentations, we’re looking for evidence: what worked, what failed, what you’d do differently if you had one more SOP cycle. If you have a viewpoint that deserves debate, bring it. If you have a prototype that needs ruthless feedback (or a trumpet fanfare of triumph), bring it. If you’re ready to turn insight into advantage, sign up to join in; contact Emilie Bonnet or Laurent Sérézat.
Take care,
