Seeing the new S-Class up close with its Hyperscreen – three displays fused into a single, uninterrupted surface, a more computer-centric OS, and an AI-boosted voice assistant; Mercedes is presenting real luxury as a system that anticipates without ever reminding you it’s computing.
The detail that spoke to me most? Heated seat belts. That’s thermal ergonomics, not a demo. You heat where the body actually meets the car. You cut the comfort latency, and you reinforce that cocooning sensation that matters over a 30-minute drive.
And meanwhile, over at Audi, Massimo Frascella calls out our industry’s screen obsession. He lands on something we all know: inches don’t fix a broken information hierarchy. A bigger diagonal can’t compensate for poor prioritization or glanceability, or a cockpit that asks the driver to work too hard.
Now, let’s turn that momentum into something even more actionable in Köln this coming 22 – 23 April at the DVN Interior Workshop. There are speaker slots open for concrete case views on holistic cabin UX, seating, smart surfaces, cockpit and displays, DMS/OMS, interior lighting, and electronics. And we’ve expanded the setup with a larger venue and more exhibition capacity. If you want your work to be seen, heard of, and part of the conversation, sign up and join in.
Contact Emilie Bonnet or Laurent Sérézat.
We take this opportunity to offer all our members the report on CES 2026.
Take care,
