Audi aim to become the world’s largest maker of premium cars no later than 2020, Audi CEO Rupert Stadler was quoted telling the Sueddeutsche Zeitung newspaper in an interview published on Saturday.
Asked when Audi expect to become No. 1 and overtake BMW as the world’s largest luxury carmaker, Stadler said “By 2020 at the latest. It is not about overtaking BMW tomorrow or the day after, but to seize and secure the top position.” Stadler had previously set a goal of making Audi the world’s top premium carmaker by 2015.
He also said that for the first half of the year the company would present “very good numbers.” Audi are scheduled to release their first-half result on July 31. “But we, too, feel that the road is getting bumpier,” he cautioned. Stadler said reduced working hours were not being considered at the company’s plants for the time being.
