Geely’s New Premium EV Brand: Zeekr

Geely Auto have announced Zeekr Company Limited, a new Chinese electric mobility technology provider that will serve growing global demand for premium electric vehicles.
The first Zeekr vehicles are expected to be delivered later this year, with a target to deliver a new EV model to market in each of the coming five years.

Geely say the goal is for Zeekr to fully integrate the end user into a new super ecosystem focusing on the full service of end user requirements with an “innovation as standard” approach to sales and servicing. Under the plans, Zeekr will use Geely’s SEA (Sustainable Experience Architecture) and will include Zeekr-specific battery and motor technologies, battery management systems, and electric vehicle supply chain support. SEA technology will allow Zeekr vehicles to offer OTA software upgrades throughout the lifetime of the vehicle.

Zeekr will become the latest electrification initiative within the wider Geely brand portfolio, in which other companies such as Volvo have recently announced ambitious zero-emission strategies. Other Geely EV brands include Lynk & Co, Polestar, LEVC, Geometry, and Lotus Cars—all expanding in different market segments, providing consumers with a wide range of electrified automobiles.

The initial market strategy for Zeekr will be focused on the Chinese market as part of Geely, but export opportunities are being considered to satisfy global market demand for premium EVs.
Zeekr will be jointly owned by Geely Automobile Holdings and Zhejiang Geely Holding Group under a 51% and 49% share structure, both parties having pledged to inject RMB 2bn in capital into the company.