TactoTek and NBHX have entered a strategic partnership aimed at accelerating the adoption of IMSE (in-mould structural electronics) technology in Chinese car production. NBHX will integrate TactoTek’s IMSE technology into their product offerings, focusing on illuminated applications that showcase IMSE’s design versatility and superior light performance. The partnership aims to address the increasing demand for integrated, aesthetically pleasing, and cost-efficient solutions in vehicle interiors and exteriors.
This collaboration signifies a pivotal step in TactoTek’s global expansion, providing Chinese automakers with access to innovative design and manufacturing solutions. IMSE technology integrates electronics into 3D injection-moulded structures, enabling the creation of slimmer, lighter, and more cost-effective components without compromising performance.
TactoTek CEO Jussi Harvela says, “China’s automotive industry is evolving rapidly, with a growing demand for smart, visually impactful solutions. IMSE technology is uniquely positioned to meet this need, delivering integrated illumination and electronics in ultra-thin, seamless formats. Through our partnership with NBHX, we’re bringing a compelling combination of design flexibility and cost efficiency to Chinese OEMs”.
And NBHX CEO Yan Sun says, “At NBHX, we’re committed to delivering cutting-edge solutions that meet the evolving needs of our customers. Integrating TactoTek’s IMSE technology into our product line enables us to offer innovative features that enhance both functionality and design, setting new standards in the automotive industry.”
One of the first applications to be introduced through the partnership is an illuminated NBHX emblem created using IMSE technology. This emblem demonstrates how advanced lighting, electronic integration, and design aesthetics can be achieved in a single injection-molded part. With seamless surface, ultra-slim form factor, and excellent light uniformity, IMSE emblems offer a striking, brand-enhancing solution that also reduces system complexity and cost.
