At CES next month, Marelli will showcase innovations under the theme ‘Design-Led Innovation’. One of them: their Intelligent Social Displaymessaging feature, designed to support V2x communication. The ISD can indicate when the car is in autonomous mode, signal driver intent, and communicate to pedestrians with messages such as ‘safe to cross’ when approaching an intersection or crosswalk.
The ISD provides new opportunities for illumination and communication via light, on and around the vehicle. It is already in series production with two Chinese automakers with mid-resolution displays integrated into the vehicle front. For integration within the rear lamp or trunk surface, a second generation of high-resolution displays based on miniLED technology is in development; it also will be able to achieve homologated lighting functions.
There are many integration options available for the ISD. Chinese automakers are integrating the displays into front grilleboards and on the sides of vehicles, offering on-demand functionality and customized patterns for safety and socializing. And at the rear of the car, use cases include using symbols to convey information scenarios such as a traffic jam, accident ahead, or unsafe driving conditions. Too, a ‘thank you’ message could be shared after a vehicle has been allowed to pass or merge into traffic.
