Survey Archives

Roland Berger and SupplierBusiness conducted a survey in December 2008, involving 150 senior executives in the global automotive supplier industry.

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Market Study: Xenon Lights Important for Safety

July 8, 2008
Hector Fratty

Market research was recently carried out in Germany on xenon headlamps for Light.Sight.Safety by Puls Marktforschung. Interviews with 277 dealers and 600 consumers found that xenon headlamps are considered an important safety option by

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BMW Top Supplier Preference List

June 3, 2008
Hector Fratty

BMW's push for better prices from its suppliers has not made the carmaker a less attractive partner to the supplier community.

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