In his keynote speech at the Management Briefing Seminars, Toyota Motor Corp. President Akio Toyoda challenged the auto industry to reinvent the automobile and told the gathered executives that
The First International Conference on Driver Distraction and Inattention is taking place from September 28-29 in Gothenburg, Sweden, and its organizers, INRETS and SAFER, have just issues a call for registrations.
According to the World Health Organization, 576,000 people die each year as a result of injuries sustained under the influence of alcohol. The Automotive Coalition for Traffic Safety (ACTS) hopes to eliminate
OPTIS France, one of the leading developers of scientific light simulation and visualization software, today announced the opening of a wholly-owned subsidiary in Shanghai, China.
A little cautious optimism is starting to creep back into company outlooks for the remainder of 2009 and 2010.
In Europe, Valeo headlined their Q2 earnings release strong improvement of results
Visteon reported about 50% decline in net sales to US$2.77bn for the six months ended 30 June 2009, compared with US$5.52bn for the same period in 2008. The decline was due to a US$1.9bn decline in production volumes
At this year’s Frankfurt Motor Show IAA, Icona Solutions in partnership with their German business partner HIC Engineering will demonstrate the latest version of their perceived quality simulation
Continental presents a new LED light control unit which centrally governs the light functions in cars and trucks.
As LEDs cannot be fed with power from the on-board voltage supply
“Lighting reflects the soul of the car and underlines its character”.
Stefan Sielaff, 45, joined Audi AG in 1990, the year he obtained a master’s degree in vehicle design from the Royal College of Art in London. He first worked on interiors at Ingolstadt. After working at Sitges, Spain, on the development of the European Design Centree, he was back to Munich to become head of Interior Design at Audi. In 2003, he joined DaimlerChrysler as design director of the Interior Competence Center of DaimlerChrysler in Sindelfingen. He was back to Audi few years later to be now head of Design. Driving Vision News asked him a few questions.
Driving Vision News: It is difficult to characterise a brand. What words best define what you want an Audi car to be?
Stefan Sielaff: elegant, dynamic, high-class – Audi design is best defined with these core values. Our vision is based on these three words – this is how we want to create icons for tomorrow.
DVN: Perceived quality, design lines, and surface perfection are prime concerns for you. With respect to those aspects, how do front and rear lamps contribute and integrate?
S.S.: A human’s eyes are the mirror to his soul – this is a well-known saying. And it fits perfectly to our cars. Our lighting speaks the same language compared to the rest of the design; it reflects the soul of the car and underlines its character.
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