BMW i8 Driver Vision Campaign Woos Techy Buyers
To win over the growing ranks of wealthy car buyers who keenly care about technology, BMW are delivering their message through a new marketing vehicle: the i8.
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To win over the growing ranks of wealthy car buyers who keenly care about technology, BMW are delivering their message through a new marketing vehicle: the i8.
After having announced in June proceedings to combine their Lumileds LED business and their automotive business into a standalone company indepependent of Philips Lighting,
Toyota’s C-HR design marks the introduction of themes that “signal a future direction for Toyota vehicles,” the company say.
ADB-Matrix Beam Available. Learn more…
The ADB, Adaptive Driving Beam, also called Glare Free High Beam, allows the driver of an equipped car to travel with a permanent high beam that doesn’t dazzle other drivers. Essentially, the driver always has high-beam seeing, while other drivers are exposed only to low-beam glare levels. But how real is the claim that ADB is safer and more comfortable than any other automotive lighting configuration?
Here are the results of 3 recent studies on the subject:
1) TU Darmstadt (Prof. Khanh)
The Technische Universität Darmstadt led an interesting study to assess ADB functions. Two vehicles were tested. The first one is a series-production vehicle with HID headlamps and and a glare-free high beam system that can be activated or deactivated. The second car is also a series-production vehicle, but equipped with standard non-adaptive halogen headlamps. Altogether, this approach allows comparing five different headlamp configurations; three with HID and two with halogen:
| The 3 lighting functions |
Discomfort glare
The figure below shows the mean values of all de Boer ratings sorted by headlamp function. The error bars represent the simple standard deviation. A higher de Boer number represents less glare.
![]() Discomfort glare rating, mean values |
Detection distance
Figure below shows the mean detection distance for each headlamp configuration. The error bars represent the simple standard deviation:
![]() Mean detection distance by headlamp type |
Conclusion
Comparing HID glare-free high (“driving”) beam to both HID and halogen low (“passing”) beam, the results show:
• No significant increase in discomfort or disability glare values, and
• A significant gain of 32 metres’ seeing distance versus HID low beam and 62 metres’ gain versus halogen low beam.
Longtime vehicle lighting luminary Rainer Neumann, now with Varroc Lighting, says ADB is a very important step in automotive lighting towards fully automatic generation
For Yuji Yokoya, VP R&D director of Koito, ADB is an indispensable function to improve safety. The system has limited penetration today, mainly for luxury segments,
Laurent Evrard sees a bright future for ADB systems as it really brings a noticeable and understandable advantage to the end-user. He thinks the technical solutions
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