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The IAA Summit is the core of IAA MOBILITY, bringing together global leaders to shape the future of mobility. Held at Messe München, it’s a B2B platform for innovation, collaboration, and strategy. It kicks off with Press Day, featuring major unveilings and announcements. Beyond cars, it focuses on electrification, autonomous tech, and smart infrastructure. Over 500 spea- kers and hundreds of exhibitors drive dialogue and showcase solutions. This year highlights sustainability, digital transformation, and new business models. Amid rising competition— especially from Chinese EV makers—the stakes are high. The Summit is where vision meets reality for the mobility industry worldwide.
The IAA Open Space transforms Munich’s city center into a massive stage for mobility. It’s a public experience zone where brands connect directly with visitors and citizens. Open to everyone, it blends innovation, entertain- ment, and education. Here, people can test drive EVs, explore concepts, and engage with new technologies. Major automotive brands showcase their latest models and sustainable solutions. It creates a vibrant festival atmos- phere, uniting mobility and urban life. Discus- sions and workshops bring future mobility topics to the public. The Open Space is where ideas inspire and communities get involved.
