Swedish audio tech companyDirachas teamed up withMediaTek, a semiconductor manufacturer, to elevate the in-car audio experience. This collaboration brings Dirac’s cutting-edge digital audio solutions directly into MediaTek’s automotive infotainment platforms, allowing automakers to deliver high-quality, immersive sound—without the need for costly hardware upgrades.
Diracis working with automotive brands like Volvo, Polestar, Genesis, Nio, and BYD, among many others. In recent years, Dirac has accelerated its growth in the automotive sector through partnerships with semiconductor and framework providers such as NXP, Analog Devices, QNX, Black Sesame Technologies, and now MediaTek.
MediaTekis a global innovator in SoC (System-on-Chip) design, providing high-performance, energy-efficient semiconductors for the automotive, mobile, home entertainment, and IoT sectors. Its automotive chipsets offer reliable processing, advanced AI capabilities, deep system integration, and industry-leading connectivity—while also meeting the strict reliability standards required by automakers.
One of the key benefits of the partnership is software-driven audio optimization. Dirac’s proprietary algorithms enhance sound quality by correcting speaker and cabin acoustic imperfections in real time. MediaTek’s automotive SoC platforms now come with built-in support for Dirac’s tuning technology, providing a seamless, ready-to-deploy audio enhancement solution for vehicle manufacturers.
The solution is also highly scalable. Automakers can implement Dirac’s technology across a wide range of vehicle segments—from entry-level to premium—while using the same hardware configuration.
Importantly, this collaboration will also lead to lower development costs and faster time to market, eliminating the need for extensive manual tuning or expensive speaker systems.
This partnership underscores the automotive industry’s shift toward SDV experiences. As electric and connected vehicles become more widespread, software-based technologies like Dirac’s offer automakers a powerful way to differentiate their products through premium digital features—without driving up production costs.
