TactoTek, and NBHX, Chinese experts in automotive interior decoration solutions, are collaborating to accelerate the application of IMSE technology in China’s automotive industry. The partnership was officially launched at Auto Shanghai 2025.
IMSE technology integrates electronics into 3D injection-molded structures, enabling the creation of slimmer, lighter and more cost-effective components without compromising performance.
NBHX will apply TactoTek’s IMSE technology, focusing on applications that showcase IMSE’s design versatility and light performance. The partnership aims to address the increasing demand for integrated, aesthetically pleasing and cost-efficient solutions in vehicle interiors and exteriors.
One of the first IMSE applications to be introduced through the partnership is an illuminated NBHX emblem. This emblem demonstrates how advanced lighting, electronic integration and design aesthetics can be achieved in a single injection-molded part.
CEO Yan Sun says NBHX is “committed to delivering cutting-edge solutions that meet the evolving needs of our customers; integrating TactoTek’s IMSE technology into our product line enables us to offer innovative features that enhance both functionality and design, setting new standards in the automotive industry.”
