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Aston Martin recently revealed the All-Terrain Concept for their Lagonda luxury brand. This concept must inspire a car that will be marketed by 2022 and produced in a new facility in Wales, the St Athan site. The fully-electric SUV stands out for its sleek design. In the cockpit, a normally mundane feature surprises visitors: the key. There is no physically-accessible lock and of course an EV has no starter, but there is a key. It’s a disk placed on the centre console so as to levitate with electromagnets. The key contains information like the destination and the driver’s agenda. The visual effect is unusual and aesthetically pleasing, but of course it remains to be seen if the levitating key will make it to production.
The interior of the vehicle develops many of the bold design elements first seen in the Vision Concept presented by Aston Martin in 2018. For example, the two front seats can swivel to face the rear sets during autonomous driving.
Aston Martin want to innovate even with the type of interior materials. Chief Creative Officer Marek Reichman says the Lagonda brand is “unconstrained by the traditional values of current luxury products, it is not about wood and leather, we tried to design the interior with soft, natural materials like Cashmere. Lagonda reflects a future that is full of unique materials that are not set in the past”. And indeed, in addition to the Cashmere, we can find silks and crystals.
