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DTSTART;VALUE=DATE:20260421
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SUMMARY:Lighting\, UX & Brand Conference | Haus of Automotive x DVN
DESCRIPTION:For more information\n\n\n\nADD TO YOUR AGENDA\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJoin us for a full week of design excellence during the Milan Design Week 2026.\nKonzepthaus is excited to bring back Haus of Automotive to Milan Design Week\, uniting the automotive design industry under one roof.\nThis unique space will bridge diverse brands and foster collaboration\, creativity\, and innovation. Next to thrilling exhibitions by our partners\, the week will also feature two inspiring conferences on the topics of CMF\, UX & Brand\, and Lighting\, offering a platform for thought leaders to explore the future of design and mobility. \nThis year\, DVN is glad to collaborate with Konzepthaus to co-organise the Lighting conference. Lighting has become a big topic during the last year in our automotive lighting design world. Talking about automotive lighting in Milano\, mixing designers from different horizon (transportation\, architecture\, fashion) will bring interesting discussions and fresh ideas into our automotive lighting world. \nGlad to have Forvia Hella as sponsor for the conference. \nPANEL 1: Exterior Lighting as Brand Language: from Design Identity to Technological Enablers \nLighting has become one of the most recognizable elements of a vehicle’s identity. From distinctive daytime running lights to animated welcome sequences\, exterior lighting now plays a central role in defining how a brand is perceived on the road.This panel explores how lighting evolved into a powerful design signature. How do designers balance creativity with regulatory and engineering constraints? And how can brands maintain a clear visual identity as lighting possibilities continue to expand?Our panelists will discuss how design and technology intersect in modern lighting development and how exterior lighting is shaping the future language of automotive and mobility design. \nPANEL 2: Interior Lighting as Spatial and Emotional Design: Atmosphere\, Comfort and Perceived Quality \nAs vehicle interiors transform into multifunctional spaces\, lighting is becoming a key element in shaping how these environments are experienced. Beyond simple illumination\, interior lighting now influences atmosphere\, comfort\, and the perceived quality of a space.This panel examines the role of lighting in creating emotional and spatial experiences inside vehicles. How can designers use light to define zones\, enhance materials\, and support different moments of use from focused driving to relaxed travel? In what ways does lighting contribute to the feeling of a living space rather than a purely functional cockpit?We will explore how lighting helps turn mobility interiors into environments that feel intuitive\, comfortable\, and increasingly comparable to domestic spaces. \nPANEL 3: Lighting-driven UX: how Light Shapes Interaction\, Safety and User Perception \nLighting is no longer only about visibility or decoration. Increasingly\, it acts as an interface between the vehicle and its users\, communicating information\, guiding attention\, and supporting intuitive interaction.This panel focuses on the growing role of lighting within the user experience. How can light help users understand vehicle functions and systems without relying on traditional displays? What role does lighting play in communicating safety\, status\, or intent both inside and outside the vehicle? And how can designers ensure that lighting based interactions remain intuitive rather than overwhelming?Our panelists will discuss how lighting is evolving into a core component of mobility UX and how thoughtful design can transform light into a meaningful communication tool. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\nAccess\n\n\n\nVenue: Talent House\, Milan
URL:https://demodvn.icws.fr/event/lighting-ux-brand-conference-haus-of-automotive-x-dvn/
LOCATION:Talent House\, Via Tortona 31\, Milan\, Italy\, 20144
CATEGORIES:Smart Interior
ATTACH;FMTTYPE=image/png:https://demodvn.icws.fr/wp-content/uploads/2026/04/Capture-decran-2026-04-03-110611.png
ORGANIZER;CN="DVN":MAILTO:ebonnet@drivingvisionnews.com
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