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Hyundai and their Kia affiliate share the top spot for crash safety in a broad review of American-market 2011 models, according to the Insurance Institute for Highway Safety,
Hyundai Mobis Co. announced last week they have developed loudspeakers for onboard sound systems using hanji, a paper made out of mulberry trees.
The first great innovation of BMW was in the late 1980’s when they first used projector modules to replace the classic parabola which achieved a very bad light in low beam because small dimension of the parabolic reflector. Since this time, BMW low beam becomes a reference in the worldwide market.
Audi car models are the best example about how lighting can sustain styling differentiation and demonstrate how lighting can become a great lever to sell cars and improve safety.
Audi has always something for both the brain (safety improvement) and the heart (style) thanks an exceptional tight relationship between engineering and styling departments.
In a time when so many technological developments and new lighting functionalities seem to be heading this industry for a big technological shake out, it appears of critical importance to filter the technological offerings of the lighting suppliers through a careful and realistic evaluation of car drivers’ perception when confronted with new equipment or functionalities.
The future of lighting will depend on perceived added value and will heavily depend on the way communication to the end users and training of distributors will be performed by this industry.
If we try to describe the outlook of these new lighting technologies, we have to evaluate them in the light of the 3 heavy trends which appear to guide the hearts of car buyers as well as car maker’s communication:
• Green or ecological attitude highlighting cars’ CO 2 emission performance far before other features. This trend could be seen in all 2010 Motor Shows where all global car makers have introduced an E.V., except in North America.
Paris is to start introducing 3,000 electric hire (rental) cars to the French capital from next year, as it looks to capitalise on a similar project with two wheels.
The 2010 VISION Scientific Committee has selected the 3 best lectures presented this year at VISION congress. The first-place lecture was presented by AL’s Michael Hamm.
The 2010 VISION Scientific Committee has selected the 3 best lectures presented this year at VISION congress. Second place goes to the presentation by Paolo Grisleri,
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