Citroën to launch global re-branding

Citroën will unveil this week a global re-branding initiative that introduces a new, “near-premium” product line and calls for wide-ranging changes across their 3,300-dealer global network.

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Hector Fratty

Hector Fratty, DrivingVisionNews President and Founder has been for his entire career in automotive lighting. From 1995 to 2006, he was Valeo Lighting Systems’ chief of R&D, managing a staff of 650 engineers and technicians and a budget of over €70m. He holds 20 patents worldwide. In 2008, after 2 years’ consultancy, he initiated the launch of Driving Vision News, a news pipeline dedicated to keeping the lighting and driver assistance community informed of the latest progress and development in the industry. Hector Fratty presides over the highly‐regarded biennial VISION Congress international automotive lighting and driver assistance symposium. Hector Fratty is also a member of the ISAL steering committees.