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Japan is a great country for the automotive industry, ranked № 3 for motor vehicle manufacturing (around 9 million a year) and № 4 for motor vehicle selling (just behind India with 4.8 million vehicles selling in 2023). Auto-related employment in Japan at present totals 5.58 million people, of whom 883,000 are in auto production.
This year, the market has decreased a bit to 4.421 million units. That includes a strong motorbike market with 682,000 units including famous Japanese brands. Export market is very strong at 4.4 million vehicles, while imports are very low at just 311,000 vehicles in 2023.
If we zoom out to a more global vision, Japanese automakers’ overseas production in 2023 totalled 17.51 million automobiles and 25.19 million motorcycles. Japanese makers own around 30 per cent of the worldwide motor vehicle market!
The vehicle lighting market in Japan is mainly shared among the big three: Koito, Stanley, and Ichikoh-Valeo. In 2023, I estimated the Japanese vehicle lighting market at around €3bn, with Koito’s market share above 50 per cent, followed by Stanley and Ichikoh with estimated market shares between 15 and 25 per cent.
There’s an average basket for lighting around €300 per car.
In this deep dive report, DVN is exploring the Japanese automotive industry around the world with a focus on its automotive lighting industry
Paul-Henri MATHA
DVN CEO and General Editor lighting
